What is event management registration#
It’s going to help you with your website, registration form, payments, marketing, and data tracking there are many other software tools out there that will continue to assist you along the way. Your event management software is going to be your best friend.
Event management is worlds easier with technology and teamwork. We know this sounds like a lot of work (and it is), but don’t write off event management just yet. The time it takes to close a deal differs for each company, so you’ll want to be able to keep track of when a lead converts to a sale (even if it’s four months from now). Leads don’t automatically become customers after the event. Companies want to see how much money they are making from having these events. The leads that you are tracking in an organized manner will be what you use to help prove the return on investment (ROI) for the event. That is data that should be watched and changed in real-time.Īdditional information, such as leads, will also need to be tracked in an organized manner. For example, let’s say you’re getting people to the website, but everyone bounces on the 2nd page of the registration form. Some of the data that’s tracked early on can be used for immediate changes. Trust us – things will go wrong, but what matters is how you respond to it.Įvent management includes tracking and interpreting event data. Have your checklists ready for what needs to be done and what happens when things go wrong. Prepare event technologists, speakers, sponsors, and attendees. The key to a successful event is preparation. Now it’s time to make sure the event goes off without a hitch. Your event has a purpose, and it has marketing. Still, wondering what the heck event marketing software is? Check out the 6 types of event management software here. You can send targeted emails through your event marketing software, so they are on-brand with the entire event.
What is event management free#
Our suggestions for marketing? Try it all: targeted email marketing, paid ads, free social media, etc. If people don’t know about your event, they can’t attend, and therefore the event is a dud. That’s why one of the synonymous terms for event management is event marketing. Marketing your event is one of the biggest responsibilities of event management.
Or if you have the technical chops, get yourself software that does both: drag & drop and BYOC (bring your own code). If you’re new to event management, it’s helpful if your event management software has a drag-and-drop website builder. The purpose and the type of event will then influence the registration, content, and website.
Once the event has a purpose, you can decide if the event will be virtual, hybrid, or in-person. Depending on the size of the events and/or company, event managers may work as part of a team.Įvery great event starts with brainstorming, which eventually turns into a theme, a plan, and a goal. The type of events depends on the company but could include virtual, hybrid, or in-person events for meetings, conferences, tradeshows, festivals, and webinars.
Event management or an event manager plans and manages events. Now that we’ve got that out of the way, back to the definition of event management. But for the rest of this article, we’ll be using them interchangeably. One explanation is that for each of the listed positions, the nitty-gritty details of the job can vary depending on the industry, company size, and more. You may be asking yourself why there are so many different titles for the same position.